Luxury French furniture brand Ligne Roset opens its first exclusive store in India, in association with Burgundy Brand Collective
Bringing its 163-year legacy to India, the family-owned Ligne Roset has opened its first exclusive store in Prabhadevi, Mumbai, offering a thoughtful space where end consumers can engage with and experience their creations. The luxury furniture and lifestyle brand’s venture into the country is brought about in association with Burgundy Brand Collective, an omnichannel consumer brands retailer and specialty-brand builder.
“As with every category we enter, we see the luxury furniture market in India ripe for reinvention. We recognize that Indian consumers are developing bolder tastes and seeking products with deeper resonance. Anticipating this shift to extend into furniture preferences, Ligne Roset’s combination of thoughtful, tasteful, and bold designs aligns perfectly with the aspirations of the new discerning Indian customers,” says Samir Gadhok, Director and Co-founder Burgundy Brand Collective.
Designed by Zameer Basrai of The Busride Design Studio, the 5200 square foot store showcases a curated selection of the brand’s contemporary and design-centric creations which include living, dining, and bedroom furniture collections as well as wardrobe and storage systems, lighting, rugs, textiles, decorative accessories and occasional items. The brand is also investing to offer the shortest manufacturing period in the world – 12 weeks – giving customers the choice between readily available options or customised creations under the ‘quick ship’ program.
With a goal to craft a retail environment for luxury furniture that is inviting and accessible, customers will be introduced to and get to experience some of the brand’s bestsellers as well as the original models launched this year in Paris as part of the new 2023 collection. There will also be a limited selection of iconic pieces like the Togo sofa, which celebrates its 50-year anniversary; select pieces of Togo Atom (only 878 in the world) created in collaboration with RAF Simons; and Pierre Paulin’s Pumpkin, a 1971 seating design for the private apartments of the French president Georges Pompidou at the Elysée Palace, which is being put into production for the first time ever, amongst other pieces.
Recognising the potential of the country’s luxury furniture and home décor market, their foray into India aims to capture the imagination of those who have a keen appreciation for contemporary design and handcrafted products with collections that prioritize quality and timeless design over fleeting trends. “The potential for Ligne Roset in India is substantial. We are keenly aware that the new eco-conscious India values not just luxury but also ethical and sustainable practices. Hence, we are deliberate in partnering with brands like Ligne Roset that prioritize eco-friendly materials, sustainable manufacturing processes, and products with longer lifecycles. Given the brand’s unique positioning and our strategic approach to growth, we anticipate that the Indian market will rank within the top 5 globally for Ligne Roset within the next decade. Our primary goal for the next year is to cultivate a welcoming environment where customers can immerse themselves in the Ligne Roset brand and its values,” says Avani Raheja, Director and Co-founder, Burgundy Brand Collective.
About Ligne Roset
What sets the family-owned Ligne Roset apart is its deep values, tradition of excellence, and 163-year commitment to craftmanship and design. With a history rooted in French craft, the brand has been manufacturing high-end contemporary furniture in its own factories in France since 1860. In-house manufacturing allows Ligne Roset to closely supervise the entire creation process and uphold the highest production standards. Known for artful collaborations with both established and emerging talents in contemporary design, the brand boasts an extensive catalogue and is renowned for producing some of the most iconic furniture pieces of the last century. Ligne Roset has steadily bloomed into a multinational company with factories and headquarters in France and more than 200 exclusive Ligne Roset stores and 1,000 retail distributors worldwide.
www.ligne-roset.com
@liqneroset
Cynergy, Shop # A2, Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025
lr@bbcollective.co
About Burgundy Brand Collective
Headquartered in Mumbai, Burgundy Brand Collective was established in 2012 by Samir Gadhok and Avani Raheja with the aim of identifying and introducing brands that inspire and excite a new generation of like-minded, globally-aware, and socially-engaged Indians. They are partner to international specialty and boutique brands looking to build sustainable, community–centric businesses in India. The company focuses on telling meaningful stories and building brands based on emerging consumer needs. Their hand-picked portfolio also includes ROYCE’ Chocolate, Onitsuka Tiger, Provenance, and Papabubble.
401 Savoy Chambers, Dattatray Road, Santacruz West, Mumbai 400054
(022) 26491222
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