Press Release

Bagjit Kaur Nijjar Takes Best Emerging Talent in Traditional Fashion: At National Designer Award 2023

Mumbai (Maharashtra) [India], February 20: In the bustling city of Ludhiana, amidst the clinking of sewing machines and the vibrant hues of fabric, Bagjit Kaur Nijjar stands as a beacon of inspiration for many. Born and raised in Padampur, Rajasthan, Bagjit Kaur’s journey from a small village to the helm of her own fashion empire, Nijjar Modern Boutique, is a testament to determination, talent, and the pursuit of dreams against all odds.

At the age of 24, Bagjit Kaur embarked on her journey of matrimony with Gurjeet Singh Nijjar, a farmer from her village. Financial struggles loomed large over the young couple, prompting them to relocate to Ludhiana, where Gurjeet found employment. Despite the move, financial constraints persisted, especially with the arrival of their son. It was then that Bagjit Kaur resolved to turn her passion for designing and stitching into a livelihood.

Starting with humble beginnings, Bagjit Kaur initially offered her services to other designers, honing her craft and gaining valuable experience. In 2021, fueled by her determination and supported by her unwavering husband, Bagjit Kaur took the leap to establish her own venture, Nijjar Modern Boutique.

Nijjar Modern Boutique swiftly gained recognition for its exquisite Punjabi suits and Indo-Western apparel, seamlessly blending traditional elegance with contemporary flair. Bagjit Kaur’s vision for her business goes beyond mere aesthetics; it embodies a commitment to cultural richness and empowerment. “Our mission is to create bespoke designs that resonate with the essence of Punjab, ensuring our clients across continents feel confident and captivating on every occasion,” she shares.

What sets Nijjar Modern Boutique apart is not just its creations but also its ethos. Bagjit Kaur proudly emphasizes the importance of uplifting local artisans and tailors, providing them with fair remuneration and a conducive working environment. “At Nijjar Modern Boutique, we are not just a team; we are a family. Together, we have supported and uplifted each other throughout this journey,” she states.

Central to Bagjit Kaur’s approach to life and business is the Sikh philosophy of “Kirat Karni” – to work honestly, live honestly, and practice honesty. “I believe in appreciating the gift of life by utilizing my time and energy for the betterment of my family and community,” she asserts.

As Nijjar Modern Boutique continues to flourish under Bagjit Kaur’s guidance, her story serves as an inspiration for aspiring entrepreneurs and artisans alike. In her journey from a small village in Rajasthan to the heart of Punjab’s fashion scene, Bagjit Kaur Nijjar exemplifies the transformative power of talent, hard work, and unwavering determination.

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